Ever heard this quote?
trouble is I don’t know which half.”
It was said by, John Wanamaker, founder of the famous Wanamaker’s department store.
The man was a genius – way ahead of his time. But back to his quote.
Do you know which half of your marketing budget is wasted?
Very few people do.
Wanamaker got away with this quote because he said it in the late 1800s (but even then he was tracking more than most businesses do now).
Nowadays, it’s a lot different. You can track everything. Every visit, every click, every sale.
You can know exactly where your profitable traffic comes from, and where the tyre kickers come from.
The businesses doing well are the ones who know exactly how much you can spend on a click, a prospect or a sale. Do you?
If you don’t, it won’t be long before a competitor who does does have a grip on this school boy maths, starts stealing your customers.
All the data you need to be a smarter marketer, piles up, every day behind the scenes. The trouble is, most businesses do nothing with it – because to most people it’s technical gobbledegook for the boffins to worry about. This is madness. Here’s why.
The data has all the answers. It gives you the quickest route to the most profit. All you need is someone to make sense of it. And to prove that point, here’s a two minute Youtube:
Rather than just spending your budget on Pay Per Click advertising, wouldn’t you prefer to know you’re getting a return on that spend, how much it is and how long it takes?
The same goes for search engine optimisation. Rather than just getting to the top of the rankings wouldn’t you prefer to do something with that traffic? Squeeze the most profit out of it?
I can help you do both. Have a rifle through my blog entries you’ll see plenty of examples of how I’ve done it for others.
And seeing as you’ve read so far, why not get in touch? What’s the worst that can happen? Doing nothing is not going to change anything – but you don’t strike me as that type. Otherwise you would have left on paragraph one.
And if you are still curious about the number 6 – click on the donkey, top right.
You’ll get three fool proof marketing gems (they work on any business, no matter what you do).
Then I’ll walk you through how to apply six ‘activities’ to each of these gems.
These 6 activities are what I’ve distilled from working with a marketing God over the last decade (they are also how I can guarantee results).
And if you’re thinking ‘marketing God’ sounds a bit dramatic, consider this:
He sold his agency to advertising legend David Ogilvy for millions, then worked for Ogilvy for years.
Call me old fashioned, but you’ve got to know a trick or two to pull that off.
Best
Al