There are a gazillion reasons why you should be using an auto responder, and for me, two reasons why Aweber works for me:
1) It’s really easy to use.
2) You can run ‘split tests’ when you mail your list.
A split test is when half of your list gets one message, and the other gets another. Sometimes, the only thing I change is the subject header – but sometimes that makes a huge difference.
Why is that important? You learn about your prospects. You see what touches their hot buttons, and what doesn’t. And that’s what you need to know for your prospects to pick up the phone or order online.
Of course, I’m biased, but anyone who isn’t using an autoresponder is mad. They are leaving money on the table – for their competitors to pocket.
And it doesn’t matter what business you are in either, take a look: