Take a look at this screen shot.

It shows the number of sign ups a client gets to his newsletter.

Each week, he gets more sign ups from the previous week, just by doing one simple little trick.

Whenever he sends out an email to his list, he keeps an eye on the click through rate.

If it gets a good clickthrough rate, it obviously struck a chord with his prospects, so he shoves a similar piece on to his website.

If his mail bombs with a low click through rate, he steers clear of adding any similar content to his site.

It sounds obvious, and it is. But it’s also a fool proof way of putting great, relevant content on your site. And when you do that, more prospects will be inclined to jump on to your mailing list.