I’ve never watched ‘The Apprentice’ but my wife loves it and bought me Lord Sugar’s book as a present.

It took me a while to pick it up – but once I’d started it I couldn’t put it down.

Below is an extract from a few pages that really struck a chord with me for a number or reasons:

“My idea of a good advert is something that shifts kit off the shelves, something that these creative geniuses seem to forget.” – Lord Sugar.

I couldn’t agree with him more. Most marketing directors however, prefer the stuff that massages their ego. Idiots.

If, like Lord Sugar, you prefer the stuff that sells, grab the ’51 ways to shaft the competition’ right now.