As you’ll probably notice, I go on and on about Auto-responders.
If you are unfamiliar with them, here’s what they do.
They mail your prospects the details requested – the second they enquire – and then mail them afterwards as often you want.
But here’s the thing – it’s all automated. It’s NOT done manually – so you don’t have to think about it.
It’s like having your own sales team who are as relentless as they are effective.
How effective? One client’s site makes two thirds of his sales from his auto-responder series. How anyone can ignore that is beyond me.
There is however a golden rule. Never, never – and I mean never – send out anything that is not helpful or useful to your prospect.
If you do, you deserve everthing you get.
Here’s a great piece of copywriting advice from Drayton (who else?) to knock your autoresponders in to shape:
Click here to try out an autoresponder right now
Like to hear more wisdom shamelessly stolen from Mr Bird? Grab the ’51 ways to shaft the competition’ right now.
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