The single most important marketing advice anyone can give you when it comes to your accountancy business is this:
People buy when it suits them, not when it suits you.
This is why it is critically important to stay on your prospects’ radar.
But doing that – and running a practice – is an impossible task.
There is, however, an easy way to do it.
You can automate the process through what’s called an ‘auto responder’. Although they don’t sound very user friendly, they are.
An auto responder builds a list of prospects for you, then drip feeds them emails (that you’ve already written).
Say you have 3 emails that you would normally ‘copy and paste’ to prospects who enquire online. With an autoresponder, you’d just tell it to send them on day 1, day 3 and day 6 (or whenever you like them to get it after the sign up to your newsletter).
How much of a difference does it make?
I have one client who gets two thirds of his new business through his auto-responder series.
They make a staggering difference.
They keep your new – and old – prospects warm without you having to lift a finger. And remember, people buy when it suits them, not when it suits you. So must stay on the radar.
What’s more, your auto responder email really shed light on what your prospects are interested in. Have a look here to see what I mean.