The third trick that’ll boost your results is this:
Just make a better offer.
And this doesn’t mean just pissing away your margins.
Make a list of 10 different offers you can make, and try them out.
It’s far, far easier to try new offers than create new products or services – so you cover ground quickly. You’ll find out what works and what doesn’t in no time at all. But more importantly, it’s staggering what a good offer can do.
I’ve seen offers that clients have dismissed with complete indifference transform businesses.
Dreaming up new offers may sound childishly simple, but don’t underestimate it. This gem, with the two others I’ve already shared, always work.
And if your struggling to think of any offers that won’t erode your margins, think of ones along the lines of these:
1. Self interest
2. News
3. Curiosity
4. Quick, easy way
Cram in all four, you’ll have an offer that pulls like a train.
And when that happens, you’ll have a profitable website.
Best
Al