Read any copywriting book and pretty much the first thing you’ll learn is to put emotion in to your copy.
Emotion is far stronger than reason – so you need to appeal to it.
But what emotions are the best to go for?
Here are the seven I always fall back on:
- Greed
- Flattery
- Fear
- Guilt
- Salvation
- Anger
- Exclusivity
Of course, it’s difficult to crow bar them all in to one mailing. I’m not saying you should do that. But at least two should make a guest appearance.
Greed and Flattery are by far the most effective.