3 tricks I shamelessly stole from a marketing great

If you like cooking, you will have heard of Gordon Ramsey.

And if you are into direct marketing, you will have heard of Drayton Bird.

Both of them giants in their own worlds. But that’s not all they have in common.

When ever Ramsey is trouble shooting in some poor soul’s restaurant, he always comes out with the same solution, which is this:

Cut the kitchen’s ingredients by two thirds, create a new menu entirely from the ingredients that are left.

Simple. Any fool can see how this reduces costs and makes life easier in the kitchen.

But do you know what, Mr Bird is the same. Every time he’s called in, he trots out three simple and effective marketing principles.

I know this because I’ve worked alongside him for the last decade. And I’ve seen them take great results to staggering results. I’ve never seen them fail.

What’s more, if by some chance you are already doing them, I guarantee you can do them better too.

What are they? Just sign up on the right hand side and I’ll mail Mr Bird’s fail safe marketing trio straight to you.

If you’re not doing them all – and your competition is – it won’t be long before they are eating your lunch. Sign up right now and get them. Then act.

They won’t cost you a penny to implement. They’re just simple, no-nonsense marketing gems.

  1. I’d like more info

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